Onalaska’s Kaiser TaylorMade Fitter of the Year

Within the walls of TaylorMade, they are called “Crusaders” because they’re on the frontline helping golfers everywhere to find more joy in the game.
In 2019, TaylorMade launched its annual staff professional awards program – both regionally and nationally to celebrate the best of the best in the three categories - Player of the Year, Fitter of the Year, Business Excellence and Crusader of the Year.
The company recently announced its second annual class of award winners who have displayed exemplary service, leadership and passion for the game of golf, all the while proudly carrying the TaylorMade banner.
National award winners are:
* Jeff Kaiser (pictured with student), TaylorMade Player Development Center in Madison, Wisconsin, Fitter of the Year.
* Bob Sowards, Kinsale Golf & Fitness Club in Powell, Ohio, Player of the Year.
* Adam Hemeon, Chevy Chase (Maryland) Club, Crusader of the Year.
“Our 2020 award winners are proven innovators and leaders in the industry,” said TaylorMade CEO David Abeles. “In what was truly an unprecedented year, they were rock stars. They served as examples for their peers, displaying their ability to adapt on the fly and succeed in an ever-changing environment.
“They each embody the values we uphold at TaylorMade and are critical to our success and growth as a brand. They are Team TaylorMade,” Abeles added.
Rounds exploded in the pandemic, as golf was uniquely positioned to provide a safe and enjoyable way to get outdoors and enjoy the company of others.
“During these crazy times, it’s likely that Crusaders deserve even more recognition. Someone had to wake up with the sun, unlock the golf shop and make sure that sanitization protocols were in place and adhered to,” said Abeles. “Today, we acknowledge those unsung heroes who make it possible for all of us to play the game we love.”
Despite its challenges, 2020 had a number of silver linings for Kaiser, who was named both Wisconsin PGA Section Teacher of the Year and TaylorMade National Fitter of the Year.
His love for equipment, fitting and instruction stems from his experience as a player. He traveled the United States as an accomplished junior competing in American Junior Golf Association events, then as a WIAA all-state player at Onalaska High School and four-year letterman at the University of Wisconsin in Madison. He is the teaching professional and manager of the TaylorMade Player Development Center in Madison. He and his wife, Heidi, reside in Verona.
Kaiser believes in a player-centric approach to custom fitting – placing an emphasis on a player’s needs, listening intently to feedback and delivering excellent customer service. He also relies on advanced technologies such as GEARS 3D Motion Capture to deliver a comprehensive fitting experience.
“I have a longstanding bond with the company, stretching back to my days working at the old TMPLs (TaylorMade Performance Labs) to now running the TaylorMade Player Development Center,” Kaiser said. “We share a passion for innovation and the people who play the game, combining technology and connectivity to help golfers get more out of their equipment. Being recognized for that is a pretty special feeling.”