I once thought I was pretty good at marketing. That was before I met Chuck Deery (pictured), longtime manager of the La Crosse Fairgrounds Speedway in West Salem, WI, 32 years ago.
Chuck is a mastermind when it comes to marketing and promotion. While stock car racing interest nationwide has dipped for several years, Chuck and his crew continue to find ways to buck the trend and put on a good show every Saturday night.
Weather hasn't cooperated very well the past couple of years, but that can only be helped by warm temperatures, clear skies and no rain.
Chuck remains proactive to drive attendance and interest in local racing. Look what he has planned this month.
As March begins, and after a record-setting month of snow in February, race fans and race teams are looking forward to warmer weather and some racing functions in March.
One of the functions to attend in March is a race teams "Smoker." The "smoker" is a social event to raise funding for this year's racing season. Smokers are fun events and if you have an opportunity to make it to one, please do. The teams appreciate it.
Other activities in March include the God's Country Racing Association Custom Auto Show. It is March 8-10, in the La Crosse Center main arena. The show features classic, muscle and custom cars of the past. The speedway will have a booth there, stop by and say hello and pick up a schedule, a poster, some stickers or just chat about racing. On Sunday, March 17, we will also be at the "Celebrate West Salem" event in the West Salem High School gymnasium. This event features businesses that are located in West Salem and are a part of the West Salem Business Association. Anyone is welcome to attend, as there will be entertainment, displays and businesses exhibiting their products and services. West Salem has a lot to offer! Stop on by for a schedule or poster as well.
Sunday March 24, is the annual Driver Orientation meeting, the first official gathering of staff and drivers for 2019. The event is at Stoney Creek Inn, approximately 5 miles west of the speedway. Doors open at 11 a.m., with the meeting at noon. Memberships, registration, pit parking, season pit passes and more can be taken care of at the meeting. We strongly recommend that you attend the meeting if you plan to race this year.
Any new procedures will be discussed at the meeting. If you need registration forms, please go to the LFS DRIVERS' PAGE and you can download the forms you need, print them out and deliver to the track or bring them to the meeting. The 2019 car number renewals
are due March 26.
If you're thinking about advertising at the track this season - don't wait! Please contact us as soon as possible as opportunities are limited and filling up, but there are some still available for your business! You can be a part of the fun with a billboard, sign on the concrete wall, or event promotion, sponsorship or something else! We are producing a souvenir program this year. It is cheap, easy to do and effective marketing!
Super Fan admission cards are now available! Each card has 12 admissions.
Use the admissions as you see fit - one each Saturday or on one night with 11 of your friends! Cards will only be available until April 10. You will save at least $36 with one of these cards. Call the speedway or stop by to get yours today.
Super Fan admission cards are just $120. Treat yourself or someone with this great deal, plus, we will throw in a couple beverage coupons for good measure! Get yours today.
This special is only being sold through the speedway's facebook page.
Fan promotional nights, online and direct mail coupons, as well as other fan favorite novelty events will be available all season long. For more information about the 2019 season or La Crosse Fairgrounds Speedway, visit the website at www.lacrossespeedway.com, or call the office at 608-786-1525.